你是否有這種感覺，Lisiting太枯燥，自己都看不下去？
實際上，只要用對了辦法，即使是最普通的產(chǎn)品（例如一件白T、一個背包）、最枯燥的 Listing 也會變得富有靈魂，讓你的潛在買家的 listing 閱讀之旅變得不再無趣
現(xiàn)總結(jié)了一些范例，教你撰寫出吸引人的產(chǎn)品描述
考慮“產(chǎn)品解決了什么問題？”——例子：勃朗寧折刀
We are always looking for knives with unusual locks, especially those that seem to offer a better way of releASINg the lock. This knife from Browning fits that BILl.
我們一直在尋找?guī)в歇毺氐舵i的折刀，特別是刀刃可以更順利開合的，而這款勃朗寧折刀真好滿足了這一需求
這兩款產(chǎn)品直接向買家揭示了它能解決的問題，有需要的買家可以一目了然。沒有意識到自己有這方面需要的買家，也可能會恍然大悟自己也有這些需求，就順便購買了。
考慮“這個產(chǎn)品有什么人在用?”——例子：麥克風(fēng)
Singers absolutely love the sound of this mic! Speakers love the depth and clarity it gives their voice!
歌手們、演講者們都會愛上這個麥克風(fēng)發(fā)出的聲音，深沉而清晰。
這個描述直接面向產(chǎn)品的目標受眾做出呼喚，很有感召力！
從產(chǎn)品的歷史或成分入手——例子：服裝描述
Thirty years ago, we inTROduced a warm, double-layer shirt inspired by the ones north-woods log drivers wore to stay warm through long, damp days working on the river
30年前，我們推出了一款溫暖的雙層襯衫，襯衫的靈感，來自北方森林原木司機工作時為了抵御漫長潮濕天氣穿的那種保暖襯衫
描述從產(chǎn)品的成分或歷史入手，向買家傳遞出賣家對于產(chǎn)品品質(zhì)的認真態(tài)度。
產(chǎn)品是如何升級的？——例子：相冊
Before now, it was very expensive to print full-color, professional-quality album inserts in quantities less than 300. Those days are over. Now you can get beautiful album inserts that won’t break your budget!
過去全彩印專業(yè)品質(zhì)的相冊價格非常貴，但現(xiàn)在你可以得到非常漂亮的相簿，價格絕對不會超過你的預(yù)算
告知消費者你對產(chǎn)品優(yōu)化做出的努力，讓他們感受到產(chǎn)品確實在變好
與大眾文化掛鉤——例子：
Seven just became your lucky number. Don’t believe in luck? You will after you get your hands on this sensational snack collection [It has seven ingredIENts
7會成為你的幸運數(shù)字。這款小吃有7種成分，得到它會給你帶來好運
從產(chǎn)品的季節(jié)性或使用場合入手——例子：斜紋棉布褲
When the weather calls for shorts but the occasion doesn’t, these lightweight chinos are an ideal alternative
天氣轉(zhuǎn)熱但你想去的場合又不適合穿短褲怎么辦？這款輕薄的斜紋棉布褲是你理想的選擇
產(chǎn)品不可超越的點——例子：
The look of real wood without the maintenance, thanks to a durable scrATCh- and stain-resistant laminate finish.
歸功于產(chǎn)品所采用的疊層加工工藝，人們能在欣賞產(chǎn)品實木外觀的同時，無需擔(dān)心日常的劃痕或污漬問題
從產(chǎn)品的感官入手——例子：
These pants may look like wool, but they’re actually made of ultra-soft cOtton for itch-free comfort all season long
這條褲子看起來像羊毛的，但實際上是用超柔軟的棉花制成，能給你帶了一整個冬季的舒適感，并且你還可以免受羊毛帶來的瘙癢
產(chǎn)品意想不到的組合——例子：
Combines elegance with the durability, versatility and functionality needed by today’s office
產(chǎn)品將優(yōu)雅的風(fēng)格與現(xiàn)代辦公室所需要的耐用性、通用性和功能性結(jié)合在了一起，外觀和實際需要都得到了滿足
產(chǎn)品可能呼喚起的情感——例子：
The rich bison leather of our finest hands ewns will remind you of the classic hunting lodges of the past, as will the timeless comfort of their hand-stitched construction.
我們的產(chǎn)品是用野牛皮手工縫制的，野牛皮的質(zhì)感讓人不禁聯(lián)想到叢林的狩獵時光，細致手工縫制針腳將給你帶來永恒的舒適感
與品牌聯(lián)盟——例子：
We’ve worked with Smith Optics to create a pair of polarized sunglasses with the best features for outdoor sports at a terrific price
我們與 Smith Optics 公司合作，共同為戶外運動愛好者們打造了一幅功能非常強大的偏光太陽鏡，而且價格非常優(yōu)惠
介紹產(chǎn)品使用方式的多樣性——例子：
You can even leave the center pole at home and simply hang the center peak of the tent from a limb for a lightweight spike camp
你甚至可以把帳篷中心的柱子放在家里，在野外的時候直接把帳篷掛在樹枝上，就可以搭建你的小天地了
陳列多個產(chǎn)品值得購買的理由——例子：
This is so universally useful that you will want one in your desk drawer, one for your hunting gear and of course one in the tool drawer in your kitchen
你在很多地方都會用得到它，你會想書桌抽屜里、狩獵工具袋里、廚房工具抽屜里都放一個
介紹使用指南——例子：
A simple tap illuminates the clock for night viewing.
只要輕敲一下，就能打開時鐘的夜視模式
產(chǎn)品名的相關(guān)故事——例子：
It’s called Simplicity for a reason — simple to order, simple to assemble and simple to expand as your needs grow.
它之所以叫做‘Simplicity’是因為這款產(chǎn)品從訂購到組裝、擴展都非常簡單
透露產(chǎn)品的弱點——例子：
Not as reliable as the Professional Premium, but has a good frequency response. Good for voice and limited music duplication
雖然無法與專業(yè)設(shè)備相提并論，但也擁有非常優(yōu)良的頻率響應(yīng)，非常適合錄音
為什么產(chǎn)品價格這么“美麗”——例子：
Because this set is made in B?ker’s factory in Argentina which is experiencing a terrible economic situation, the price is extremely good.
這款設(shè)備是在位于阿根廷的工廠生產(chǎn)的，那邊經(jīng)濟形勢嚴峻，因而價格良好
